South Central Human Resource Agency - Tennessee
South Central Human Resource Agency (TN) provides children from low-income families in 13 counties with education through both Head Start and Early Head Start. SCHRA’s HS and EHS mission is to provide comprehensive high-quality services to educate children, empower families and engage communities.
Family Engagement Goals
Family Engagement Challenges
SCHRA struggled with reaching their non-English and English-speaking families in a way that the families were most comfortable and responsive to. SCHRA was seeking a modernized way to inform the families with updates about their children, as well as what was going on in their program. One reason this was difficult for SCHRA was due to the families’ phone numbers constantly changing throughout the school year.
With our program, they have the capability to reach ALL of their families through our 2-way chat, which has an auto-translation feature for 104 different languages. The staff and families are able to have a direct way to communicate with one another about updates on their children and anything that needs to be communicated immediately. These messages are received on the parents’ phones through the Learning Genie app, which is not tied to specific phone numbers and specific mobile devices.
Non-English-speaking family engagement
These families have been receiving interactive and personalized content through Learning Genie in their native language. They are also sending and receiving automatically translated messages, allowing them to engage with their child’s teacher.
There have been 235 messages sent between staff and families. Staff and families have been able to easily update each other, ask questions needing immediate response, and simply communicate directly with one another.
Reaching more families
120 of their 174 children have at least one family member signed up, which equates to about 69% of their families. An average of about 100 parents logged into the app each month, which amounts to about 83% of onboarded families logging in and engaging each month.
Family Engagement Dashboard
Here is a screenshot of their agency’s family engagement dashboard, where administrators can see which engagement items are resonating well with families, and where to improve.